What is Digital Marketing?

Roselle Ebarle
4 min readJul 18, 2018

Digital marketing is making use of the internet to market your products or services.

Some people call it online marketing, internet marketing or e-marketing, SEO. It doesn’t matter.

Because, digital marketing is simply all about creating, cultivating and rekindling relationships.

For example, when people talk about Digital Marketing, most people associate it with SEO or Social Media. However, the key to a successful digital marketing strategy is being able to understand these technologies and orchestrate them to achieve the most important goal: making a meaningful connection.

Gone are the days when you can easily buy a domain: cakesandpastriesincebu.com and expect to be rich. The technologies of today are smarter than they were a decade ago, and you wouldn’t expect to rank first with these strategies.

However, it pays to know the basic strategies that encompass the world of digital marketing.

Digital Marketing Strategies & Techniques

“I want to start on my Digital Marketing activities!”

When building a digital marketing plan, it is important to plan it on a strong foundation. That is why i’ve compiled the different digital marketing strategies and techniques you need to know here.

Content Marketing

It all starts with the content. Content is the fuel of all your digital marketing strategies — it is the King.

Some forms of content include:

  • Blog Posts
  • Ebooks
  • Whitepapers
  • Infographics
  • Videos
  • Podcasts

Why is it important? One of the purposes of content marketing is to generate brand awareness, traffic growth, lead generation, and customers.

Search Engine Optimization

67% of all the clicks are from the first 5 listings on a search results page

71% of searches resulted in a page one Google organic click.

Now that you’ve created your content, the next step is to optimize it for the search engines.

Why is it important? When your customers are searching for answers or services in the web, you need to make sure that you appear in the search results.

Quick tips: You can start on this strategy by publishing on a regular schedule, link-building and by performing keyword research.

Social Media Marketing

Go get the word out!

Social Media Marketing means to promote your brand and content on social media channels.

Why is it important? This practice helps to increase brand awareness, drive traffic, and generate leads for your business.

Some common channels include:

  • Facebook.
  • Twitter.
  • LinkedIn.
  • Instagram.
  • Snapchat.
  • Pinterest.
  • Google+.

Pay-Per-Click (PPC)

Paid search, or pay-per-click (PPC) advertising, refers to the “sponsored result” on the top or side of the search engine results page (SERP). The ads are displayed on the top or side of the page, however, you only pay when your ad is clicked.

Email Marketing

Now that you’ve acquired your leads through a quality, optimized content or through social or PPC ads. The sales process does not end there.

You need to move your leads further down the funnel — as paying customers or promoters of your brand.

Email Marketing is one of the most effective ways to connect with your customers.

Remember: All these strategies and tools work best when combined together.

What Are the Benefits of Digital Marketing?

Digital marketing is without a doubt, powerful! Everyone owns at least one device, and that alone allows your business to be seen by anyone, anywhere. Even small businesses without a budget can make use of digital marketing to connect with their audience. Other major benefits include:

Targeted Markets

Billboards are dead. Unless you have your ad situated in the center of EDSA where people have no choice but to look out the window as they wait for traffic to magically disappear. However, nowadays, people are always on their mobile phones. One of the most important benefits of digital marketing is that unlike billboards, you can have your product appear in front of the right people; people who are most likely going to buy your product!

Competitive Advantage

Who would have thought we can buy products directly from the U.S? I didn’t. But Amazon and other e-commerce platforms just made it possible. Digital marketing allows us to gain a competitive advantage and completely eradicate the barriers of the physical realm. We can easily sell to new markets, and save on operating costs. We can get found faster and connect better. Those who haven’t adopted yet, are bound to be left in the dark. Digital marketing is crucial to the success of today’s business.

Lower Customer Acquisition Costs and Higher Retention

With the competitive advantage and targeted market that digital marketing brings, not only does it allow us to save in costs, but it’s also allowed us to better serve our customers.


Unlike traditional marketing, digital marketing allows us to track and measure our marketing activities. With the dozens of tools available in the market, you can easily see which activities are generating the most revenue.


Remember that the true meaning of marketing is all about maximizing relationships. The digital marketing tools we use today are merely tools that will help us build and maintain relationships and later on, sales. The key to success, however, is using these tools to make meaningful relationships.

I can help you put the pieces of the digital marketing puzzle together in order to achieve your unique marketing goals. Contact me now for a free 1-hour consultation!

Originally published at roselleebarle.com on July 18, 2018.



Roselle Ebarle

Full Stack Engineer | Tech consultant | Entrepreneur | Toastmasters | Founder of Muggtech